Organised by the Singapore Association of Sommeliers, the Singapore National Sommelier Competition is an annual celebration of sommellerie, recognising the year’s top sommeliers. Competitors put their knowledge, service skills, and tasting expertise to the test through a series of rigorous challenges. The competition is held alongside The Grape Escape, an annual wine fair that brings together the industry’s best for a day of discovery and appreciation.

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As a working partner of the Singapore Association of Sommeliers, the team refreshed the event’s brand identity to ensure a contemporary and cohesive look, developed large-format prints that enhanced the on-site visual experience, and implemented a targeted social media strategy that generated measurable impact. Over the course of the campaign, we increased engagement on official channels, grew followers and drove the ticket sales through strategic content and community management.

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By actively responding to enquiries, creating timely posts, and highlighting key aspects of both the competition and the fair, we fostered a stronger sense of connection and anticipation among wine enthusiasts and industry professionals alike, translating online engagement into tangible attendance and event buzz.

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Through this project, we combined creativity, strategic planning, and meticulous execution, ensuring not only a seamless event experience but also strong audience engagement that elevated one of Singapore’s most prestigious wine events.