SAY Concepts was established in Singapore, rooted in a passion for helping hospitality brands thrive in the digital realm. Founded by Stacy, a seasoned digital marketer with a wealth of experience managing campaigns for iconic brands like Fairmont Singapore, BMW Group, Boston Scientific, and the Edmonton Elks, the agency began its journey as a dedicated social media partner for the hospitality sector.
With growth came the need for a robust operational backbone. By 2022, SAY Concepts had fortified its internal processes, streamlined workflows, and expanded its team of creative strategists and marketers, ensuring seamless service delivery and impactful results for its clients.
The agency embarked on an exciting regional expansion, establishing a presence in Malaysia and Indonesia. This marked a significant milestone in SAY Concepts' journey, enabling the agency to bring its expertise to new markets while staying true to its mission of helping businesses in the hospitality and lifestyle sectors thrive in the digital age.
We’ve built quietly, with heart and intention. Being named a finalist at Marketing-Interactive’s Agency of the Year 2025 — in two categories — was an unexpected honour. Standing alongside industry giants reminded us that purpose-led work, done with passion and integrity, will always make its mark.
