Content planning for the FIBA 3x3 Nations League 2026 began well ahead of the first game. Teasers were developed to build hype in the lead-up to the event. Event materials were prepared in parallel, including large-format hoarding, directory signage and lanyards. All creative design was developed in close communication with the brand organisers to ensure consistency. This kept the event recognisable both online and at the venue.

On-site photography and videography covered the matches, the crowd and the atmosphere across the event days. Content was produced on a same-day turnaround, with the latest match results, the next day’s schedule and game highlights published as each day concluded. This kept audiences who could not attend informed in real time and gave those at the venue highlights within hours.

The campaign secured PR coverage in Lianhe Zaobao (联合早报), extending the event’s reach to Chinese-language readers. Within 30 days, campaign content recorded 1,606,247 views, reached 165,988 accounts and generated 22,395 interactions on campaign posts.