#Champagne often sits in a narrow lane. Luxurious but distant. Exclusive but not always understood.The creative direction leaned into bright colour blocking, approachable line illustrations, and clean typography to soften the stiffness that often surrounds champagne culture.The posters mixed bold sans serif headlines with spontaneous hand-drawn icons of corks, bottles, bubbles, and people enjoying themselves. Youthful without being childish, premium without shutting anyone out.The end result felt fun, accessible, and full of life. A champagne festival that finally spoke to people instead of at them.Stay tuned as @champagniac.sg rolls out more exciting events in 2026.

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