At SAY Concepts, we believe that meaning comes before medals, and our first nomination at the Agency of the Year Awards reminded us exactly why we do what we do.
Last Friday, the lights dimmed on the 2025 Agency of the Year Awards Singapore, and we left not with trophies, but with something just as valuable: renewed purpose, inspiration, and an overwhelming sense of gratitude.
SAY Concepts was honoured to be named a finalist for two categories: Boutique Agency of the Year and Best Agency-Client Partnership. For a boutique team like ours, built on heart, people, and a deep belief in meaningful creative work, being nominated alongside some of the biggest and most respected agencies in the region was a milestone in itself.
What made the evening even more special was seeing one of our most valued collaborations take the spotlight. Our nomination for Best Agency-Client Partnership featured our ongoing work with Dao by Dorsett Singapore, a project that’s not only pushed us creatively but has also exemplified the kind of trust, alignment, and co-creation we strive for with every client.
While we didn’t bring home a trophy this time, we walked away with so much more. The night affirmed what we’ve always believed: that there’s room in this industry for story-first, people-led work. That scale isn’t the only mark of success. Substance, sincerity, and strategy matter too.
And most importantly, it reminded us that we’re just getting started.
To the organisers at Marketing-Interactive, to our clients who champion our work, and to our fellow nominees, thank you for making the night one to remember. We’ll be back with even bigger stories to tell.
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