Last Friday, as the curtain closed on the 2025 Agency of the Year Awards Singapore, SAY Concepts walked away not with trophies, but with something equally meaningful: a renewed sense of purpose, inspiration, and deep gratitude.
SAY Concepts feels deeply grateful to have been named a finalist in two categories — Boutique Agency of the Year and Best Agency-Client Partnership. For a small team built on passion, collaboration, and the joy of creating meaningful work, being recognised alongside some of the region’s most respected agencies is already an honour and a milestone in itself.
What made the evening even more special was seeing one of our most valued collaborations take the spotlight. Our nomination for Best Agency-Client Partnership featured our ongoing work with Dao by Dorsett Singapore, a project that’s not only pushed us creatively but has also exemplified the kind of trust, alignment, and co-creation we strive for with every client.
While we didn’t bring home a trophy this time, we walked away with so much more. The night affirmed what we’ve always believed: that there’s room in this industry for story-first, people-led work. That scale isn’t the only mark of success. Substance, sincerity, and strategy matter too.
And most importantly, it reminded us that we’re just getting started.
To the organisers at Marketing-Interactive, to our clients who champion our work, and to our fellow nominees, thank you for making the night one to remember. We’ll be back with even bigger stories to tell.
