What an eye-opening, soul-stirring night it was at Agency of the Year 2025 by @marketinginteractive_asia.
Five years ago, SAY Concepts began with little more than a dream and a desire to create work that was meaningful, creative, and human. Since then, we’ve been steadily putting in the work, piece by piece, bringing ideas to life and shaping them into stories that connect with people.
So to be named a finalist this year — not in one, but two categories — was beyond anything we imagined. Honestly, we’re still processing.
Finalist: Boutique Agency of the Year
To be recognised in this category alongside some truly remarkable indie agencies — like 360 Communications, Traordinary, Gloo, Jolt Digital, Mad Hat, Popper, Sight, Telescope, and Uncanny — was incredibly humbling.
Every name on that screen represented grit, creative bravery and a deep love for the work. We’re honoured to be counted among them, representing how boutique agencies can make an impact when driven by passion and purpose.
Finalist: Best Agency–Client Partnership
This one hits especially close to home. Being named a finalist for Best Agency–Client Partnership, up against industry giants like Dentsu, McCann, and more, felt surreal.
Finding ourselves in that space, on that list, reminded us that that relationships matter. That heart and trust in a partnership can go just as far as scale and legacy. We’re incredibly thankful to our clients who’ve believed in us, collaborated with us, and let us do what we do best — crafting stories that connect.
Just Getting Started
More than anything, this night reminded us that we’re on the right path. That doing work that’s meaningful, people-first, and grounded in authenticity is not just a dream — it’s a direction worth charging forward in.
To our clients, collaborators, teammates, and friends — thank you for being part of this ride. This is your win too. We’re only just getting started. 🚀
Big love and huge congratulations to all the winners and finalists — what an inspiring night.
What an eye-opening and humbling night it was at Agency of the Year 2025 by @marketinginteractive_asia.Five years in, we’ve been so caught up in the hustle, building quietly brick by brick, that being named a finalist truly took us by surprise… in the most beautiful way. 🔥To be nominated in two categories, Boutique Agency of the Year and Best Agency–Client Partnership, on our very first submission, and to stand shoulder to shoulder with industry giants like Dentsu was beyond anything we imagined. Thank you to everyone who’s been part of this ride. We’re only just getting started! 💃Massive congratulations to all the winners, what an inspiring night it’s been!
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